BRYCE ON TECHNOLOGY
– Finally, a “do it yourself” approach for book publishing.
(Click for AUDIO VERSION)
To use this segment in a Radio broadcast or Podcast, send TIM a request.
I know eBooks have made substantial gains in terms of popularity, but having a hard copy can still be very beneficial. There are many people who like the touch and feel of paper versions. In the past, if you were an author, you had to sign a contract with a suitable printer or publisher who could put it all together for you. This usually meant you or your publisher had to maintain an inventory of books. If you had a best seller, you would simply reorder stock, but if it didn’t, the books (and your cash) would sit on the shelf gathering dust.
Recently, I produced a new book entitled, “Stand Up for MORALITY.” I discussed the project with my local printer. He advised me to try a new service called, “Create Space,” a “Print On-Demand” (POD) service, and a subsidiary of Amazon. Frankly, I knew nothing about it, but after exploring the web site I figured I had nothing to lose and opened an account. The intent of the site was to provide a convenient way to publish books yourself.
Create Space requires you to upload a PDF file representing your manuscript. Fortunately, I have been well versed in desktop publishing for a number of years and know how to create a PDF file, so this didn’t present a problem to me. To others though, this can be their biggest problem in using the service. If you know how to use a word processor or desktop publishing tool, and convert your work to a PDF file, you’ll do well. Otherwise, I would recommend you hire someone to layout your book for you.
After you have submitted the manuscript, an electronic analysis is performed to check layout problems which you should be able to easily correct. While that is going on, you can design your book cover. This can be done either as a separate PDF upload, as a selected template from a catalog they make available, or you can request professional assistance, which they will gladly perform for a fee. I tried uploading my own cover and also used a template (on another book) and was happy with both approaches.
As part of the initial setup, you must also input an ISBN number, either one you selected yourself, or they will get one for you (for a modest fee), and will automatically create a shopping bar code which is affixed on the back cover.
When you are ready with both the manuscript and cover, the book is assembled and submitted for review by an analyst at Create Space. This process takes approximately 24 hours. As a warning, do not submit your book prematurely; take your time, and make sure you go into the review process with confidence. Otherwise you’ll have to go through another 24 hour review cycle, or maybe a third or fourth.
Assuming acceptance, your book is now ready to be published on-demand. This means you can start marketing the book yourself. Better yet, let Amazon and Create Space use their marketing arms to help you. Of course, there will be royalties for their efforts, but it may be worth it. As the author, you are entitled to purchase books at a reduced rate. The best part is, no inventory. Books are printed on-demand, packaged, and shipped directly to customers in a very timely manner. Create Space also provides the means to create and market an eBook if you are so inclined.
Even though I discovered it only recently, the Print On-Demand (POD) technology has been around for ten years and is steadily improving. Although I used Create Space, there are other offerings available. I selected Create Space for two reasons: it’s relationship to publishing giant Amazon, and because of the service’s ease of use. Frankly, I was impressed by the quality and service.
So, next time you have a book in mind, be it large or small, and you are familiar with desktop publishing, be sure to check out POD Technology, particularly Create Space. I’ve already turned some of my author buddies on to it and they enjoy it immensely. As they all said, it’s “Very Cool!”
Keep the Faith!
Note: All trademarks both marked and unmarked belong to their respective companies.
Tim Bryce is a writer and the Managing Director of M&JB Investment Company (M&JB) of Palm Harbor, Florida and has over 30 years of experience in the management consulting field. He can be reached at timb001@phmainstreet.com
For Tim’s columns, see:
timbryce.com
Like the article? TELL A FRIEND.
Copyright © 2013 by Tim Bryce. All rights reserved.
Listen to Tim on WJTN-AM (News Talk 1240) “The Town Square” with host John Siggins (Mon, Wed, Fri, 12:30-3:00pm Eastern), KGAB-AM 650 “The Morning Zone” with host Dave Chaffin (weekdays, 6:00-10:00am Mountain), and KIT-AM 1280 in Yakima, Washington “The Morning News” with hosts Lance Tormey & Brian Teegarden (weekdays. 6:00-9:00am Pacific). Or tune-in to Tim’s channel on YouTube.
Years ago, my grandmother made the observation, “In everyone’s life, you must eat a teaspoon of dirt.” There is a lot of wisdom in this comment. Throughout our lives there are little jobs we are called upon to perform, be it at home, school, the office, or wherever, tasks we simply hate to perform. Whether you have been asked to do it or realize it is something you have to do of our own free will and accord, tasks you simply do not want to undertake. Maybe it’s a job requiring physical skills and talents you simply do not possess, or maybe it’s a “dirty job” involving unique situations that are not exactly the most sanitary, such as cleaning up after an animal. Or maybe it has to do with a boss you do not like or respect, someone with an unsavory character. Working for a boss you like is one thing, working for someone you despise is something else altogether. Bottom-line, it’s a job you dislike and are reluctant to perform. So what do you do?
Ever since college, I have been an admirer of Rudyard Kipling’s classic poem, “If,” whereby he writes:
We’ve been hearing a lot about whistle blowers lately, particularly Edward Snowden, the NSA contractor who ignited the U.S. surveillance program scandal. There are also the whistle blowers involved with the Benghazi scandal and the IRS intimidation program. Whistle blowers have actually been with us a long time. In my life, it goes back to Daniel Ellsberg who in 1969 released the
While visiting with some high school teacher friends, I asked how American History was being taught today. I always had a fondness for history, even if the teacher was boring. I particularly enjoyed learning about the American Civil War, and the events leading up to it. I saw it as an epoch event which defined the American character. The aftermath of the Civil War was also interesting including carpetbagging and the corruption of the Grant administration. Most of what I learned came from History and Social Studies classes I took from elementary school to high school. I didn’t take any formal history classes in college, but learned a lot through the other courses I took. To accent the meaning of a subject, the professors often found it necessary to describe its historical roots.
As you grow older you begin to notice small changes in your life, such as how advertisers no longer market to your age group, or how the entertainment field no longer caters to you. Consequently, you begin to find it difficult to find anything of interest on television or at the movies. Instead, you begin to read more, watch the news and perhaps some reruns before calling it a night. Your sense of fashion and style changes, as does your purchasing decisions. It finally becomes crystal clear that everything is being geared to a younger generation, not yours. In other words, you feel the world passing you by, which I can only presume to be a natural phenomenon.
It is no secret Masonic membership is in decline. According to the MSA, membership has gone down a whopping 68% since its high in 1959. With each passing year, fewer young men join to replace those who departed due to death. There is also no abating the number of members being suspended for non-payment of dues. A lot of people are baffled by these trends including our leaders who are at a loss as to what to do. One day classes and amnesty programs have proven ineffective. To me, the decline is indicative of an identity crisis as to who and what we are as Masons. There are those who become a Mason as nothing more than some sort of badge of honor, to make business connections, or perhaps to move on to an affiliated body, such as the Shrine. Then there are those who aspire to seek further light and seek to improve themselves in accordance with the basic tenets of Freemasonry: friendship, morality, and Brotherly love. To these people, Freemasonry is viewed as an on-going process of development as opposed to a one time proposition. The disparity between the two interpretations leads to political problems within Freemasonry and harmony suffers.
It’s interesting the types of objects we collect and never seem to throw away. I’m not talking about sentimental things like photographs, just the general brik a brak we are more inclined to keep instead of discarding. With me, its cigar boxes and coffee cans. I’ve used them to store everything from nails and other hardware, to tickets, baseball cards, and other trinkets. I think of them as handy storage units and, as such, hate to throw them away, even if I have an ample supply of them. Most of the time I’ll ask friends and colleagues if they want them, but most decline. Inevitably, it is with deep regret that I finally decide to throw them in the garbage. What a waste.